If you’ve used printed paper cups, you’ve probably worried about losing your identity at some point. What you need to know is there’s a difference between generic and custom printed paper cups.
Generic paper cups are everywhere and for everyone. But, personalized coffee cups can bring a touch of creativity and an air of distinctiveness to your establishment.
The design of personalized cups is many times unique due to the brainstorming work behind it. Your design team can pool ideas, analyze and finally vote on visuals that can help your brand stand out.
If you don’t have an in-house team, you need to outsource your project to an expert paper cup designer. This way, you can come up with visuals that anchor your values and story. Scyphus is the ideal partner in the UK to help you create paper cups that can lift your brand.
Importance of Custom Printed Paper Cups
You know, being unique is the key to standing out in any industry. Instead of adopting coffee cups for the sake of serving coffee only, please do it for your image too.
Your brand story, values, and goals are the foundation for your brand image. Going with custom paper cups allows you to align design with your brand elements. If you stand for a cleaner planet, you will use sustainable materials.
Plus, you serve a unique audience. If you need to please your customers, you have to know what their interests are. What makes them tick, and what is their style?
With custom printing, you can accommodate artwork that can strengthen the bond with your customers. Your customers are your foot soldiers. Rest assured of a successful brand if customers like your art.
Above all, your industry is probably a war zone. Every competitor is looking for ways to dominate other players and rule the market. If you don’t set your business apart, you’ll remain stuck and unable to make many sales.
Why Use Custom Printed Paper Cups
Generally, a custom coffee cup should be an everyday cup in your establishment. Every moment is a branding opportunity, and you wouldn’t want to take a chance with your image.
Of course, due to the cost, you might worry about whether to continue the investment. It can also be a challenge to measure the marketing performance of your cups.
Do you always need custom printed paper cups? The following reasons will help to clear your doubts and show the cause for ordering your next batch.
The Dual Functionality of Paper Cups
You see, printed paper cups can play a promotional role on top of their functional role. It would help if you had a sensible, convenient, and affordable cup to serve your customers. Paper cups are cheap and portable, making them a practical choice for many businesses.
Given that you want to save some costs, it’s a no-brainer to introduce paper cups in your business. The good news, coffee cups come with enough space to place your ads and logos.
This gives you the best of both worlds; first, you have a functional and professional coffee cup. The same coffee cup can be an effective branding and marketing tool.
An Affordable Branding Tool
By maximizing the space on your coffee cups for ads, you may end up with some savings. As you know, marketing can be expensive, and competition doesn’t make it any easier.
Paper cup advertising is as good as free marketing. The only cost you’ll incur is for making your coffee cups attractive and professional. A custom paper cup makes a massive difference in how customers perceive your brand.
Think about this; your risk would be more significant if you put your money on a new channel. There’s no guarantee your investment will pay off. Yet, you have nothing to lose when using paper cups as your promotional tool.
As a rule, an advertising tool should have the ability to grab an audience’s attention. Paper cups can serve many types of beverages. Be it coffee, chocolate, tea, juices, ice cream, or cola; paper cups will be at your service.
Regardless of the beverage, you’re likely to attract a large audience. 47% of the people in the UK drink tea every day. Meanwhile, the number of coffee cups consumed per day has soared past 96 million.
Another reason to order custom coffee cups is mobility. Coffee cups are highly mobile. And this boosts their effectiveness as a promotional tool.
If you’re hosting a trade show or exhibition, coffee cups can help to promote your stand. People walking around while clutching their cups will draw attention to your booth.
Coffee also helps to keep your crowd engaged during trade shows. It can be the tool to break the ice and get your prospects talking. If you’re hosting a talk, coffee breaks can help kill potential boredom.
Custom printed coffee cups can help bring attention to your brand in conferences, career fairs, and peer meetings.
More importantly, takeaway coffee can help spread your brand message to your community. Many takeaway coffee fans usually pride themselves on carrying their cup around. This helps to boost brand awareness.
A Passive Marketing Tool
If you’ve ever used ad blockers, you know how intrusive some advertisements can be. Many of us don’t like the feeling when someone tries to push us to buy. No surprise, many salespeople quit; pushy marketing strategies usually face rejection.
Paper cups for advertisements is one of the most passive marketing techniques around. People will take their coffee, and your ad or logo doesn’t bombard them.
A passive marketing tactic continues to generate returns without you adding more effort. After an investment in printing cups, your design will continue working for you. It can be your cost-saving marketing long-term marketing solution.
What You Need for Custom Printed Paper Cup
Ready to design your custom printed paper cup? To get started, you need artwork that is a representation of your brand story and value. Contact us for ideas, design, and manufacturing of your printed paper cups.