Think of a better marketing tool than printed paper cups. Every time that coffee cup is moving around as take away or is in the hands of your dear customers.
What makes you think you can rack up a better alternative? Let’s check why the cups are so eminent.
As consumer expectations continue to rise, coffee shop owners will need to up their standards. Today, customers want safe, easy to use, and friendly cups.
Convenience is also at the peak of their priorities, and cups that are non-soggy and heatproof carry the day. No one wants to stress over their fingers getting burned. Or spillages.
Printed paper cups also replaced TV ads. People’s attention spans dropped to less than 8 seconds. Studies show goldfish can concentrate longer. So, TV ads no longer entice and get ignored fast.
Everyone uses over 8 seconds to take coffee. And the time spent on the beverage gives customers time to interact with cup ads and read what the brand entails.
Printed paper cups have more meaning than meets the eye. They are a brand representation tool and have more value than the actual beverage. You can use them in promotions or improve customers’ experiences.
The cups shape customers’ perceptions of a brand. Paper cups material tell whether you care about the environment and customers’ safety.
Rising plastic cup bans also influence printed paper cups dominance.
As bans increase, more users will switch to paper cups. Businesses using eco-packages are well-positioned for the future.
Printed paper cups are an excellent solution for businesses. They are also eco-friendly. But they are shrouded with never-ending myth and contradictions about their usefulness.
What Is True or False about Printed Paper Cups?
Let us find out.
Myth 1: Printed Paper Cups are Costly
Truth is, paper cups carry more benefits than other packaging material. While plastic is cheap, it has worse effects on human health and the environment.
At a glance, the sophistication and origin of paper cups might make them look costly. But they are affordable and are also a double-edged sword. They serve their beverage functions well, then act as a marketing tool.
Glass, porcelain, and wood are way costlier than paper cups. But paper gunners more attention and price criticism. The attention paper cup gets, however, turns into an advantage for a coffee shop owner.
Myth 2: Customers Only Think About the Beverage Price and Quality
Many beverage sellers misconstrue customer needs. Sometimes they don’t notice new customer’s trends.
In the modern age, customers have a jillion of needs, that only attentive brands can notice. Customer experience is crucial and personalised services sets the tone for a brand’s success.
Green products are also in high demand. And brands going green draw more sales, unlike their rivals.
Today, Business success is less about efficiency and more about satisfaction.
Myth 3: Paper Cups are not Recyclable
We all know paper comes from wood material. So, why is there is a debate about their recyclability?
Paper cups contain a thin bonded film coating for preventing leakages and sogginess. The coat is earth, BLA, or PE plastics.
Manufacturers recycle paper cups after removing the coating or by using individual recycling machines.
Myth 4: Printed Paper Cups are not Biodegradable
Saying printed paper cups are not biodegradable is wrong and a general statement. If you understand paper cups, you would know the variations and what causes the myth.
Paper cups, as mentioned, have a BLA or PE plastics coating. The layer determines whether the cups are biodegradable.
BLA, which is an organic plastic from corn starch, decomposes fast. And is now the preferred material for designing paper cups.
Polyurethane (PE) coated cups are not 100% biodegradable. PE is an ordinary plastic and decomposes after many years.
Myth 4: Printed Paper Cups Comes at an Additional Designing Cost
Many customers ask us about the cups’ printing and designing costs. Many believe printed cups cost goes up as designs change or get more sophisticated.
At Scyphus, we offer printed paper cups as a solution to businesses. Our goal is to help brands reach the customer at the least cost.
Besides allowing customers a free quote for all orders, the cups are affordable and within reach of many brands.
Also, you can conceive your designs and contact us for customisation options.
Myth 5: Printed Paper Cups are Weak
We make printed paper cups from high-quality boards to enhance sturdiness. Also, the earlier mentioned PLA coating helps to reduce sogginess and heat.
The cups can either be single-walled or double-walled. Double-walled cups are stronger and offer higher heat insulation.
Customers ordering single-walled cups, also buy cup sleeves for holding the cups.
Myth 6: Printed Paper cups are part of Disposable Cups
Paper cups are not disposable cups. Disposable cups comprise single-use plastics and styrofoam.
Disposable cups are one of the leading environment pollutants. The UK alone disposes of up to 2.5 billion cups annually. And only 1% of the cups get recycled.
Plastics expose the environment to chemicals, while styrofoam is highly poisonous. States in the US such as NewYork, San Diego, Washington DC, Miami, and California banned styrofoam cups.
Myth 7: Printed Paper Cup Advertising is Not Effective
A lot of customers admit printed paper cups help them recall brand names. Yet brands doubt the cups’ marketing impact.
Unlike other advertising mediums, Printed paper cups hit the right audience in the right places. Advertising via the cups gives higher conversions as they take the message to where the customer is.
TV ads and billboards target all people. Sometimes they might not reach the intended number of coffee lovers.
Printed paper cups attract misconceptions for lack of clarity in the various available options. More, each manufacturer talks positively of their cups. Even styrofoam cups have proponents despite their risks.
The article highlights facts about printed paper cups. However, you must buy from the right manufacturer to get biodegradable, sturdy, and safe cups.
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What was it that put you off?
Branded Paper Cups have been continuously promoting the shift of the printed paper cup industry towards Bodegradable Paper Cups with PLA Coated Paper replacing the standard PE Coated Paper and making them 100% biodegradable.
Nakes Juices adopted PLA Cups and exhibitions where the cups are being used have offered cash back for using PLA cups, because its easier for them to process 100% compostable paper cups.
We ship to every corner of Europe, quickly send us your biodegradable paper cups quotation request and stay proud of your choice, forever.
Branded Paper Cups have been continuously upgrading its state of the art printed paper cups factory to meet higher standards of quality and sustainability while being able to deliver at speeds that are otherwise unthinkable of by many.
Printed Paper Cups are shipped using overnight shipping all over Europe so you can expect your cups in an average of 3-4 days, at your doorstep now.
We ship to every corner of Europe, quickly send us your quotation request and stay proud of your choice, forever.
When folks think about paper cups, they visualise trees being cut for paper, they typically visualise that old oak in the field, the birds, the squirrels, and even worst, the depleting rainforests, the rising global temperatures.
We at scyphus solely obtain our papers for our printed paper cups, only from FSC and PEFC accreditec mills, these mills are accredited by responsible monitoring organisations like FSC and PEFC and thus can be assumed to be following all sustainable forestry practices that help us keep the planet green.
But the fact is that currently there are managed tree farms, places where trees are grown as a crop for lumbering, these monitered farms keep planting trees similar to how a farmer plants new seeds after that season's harvest. only that in case of those massive trees, this harvesting cycle is usually over twenty years.
The activities of these farms and all that is happening to our forests is monitored by some credible Not for Profit organizations like FSC and PEFC. Organisations that certify and monitor these farms and their method of harvesting and replanting and maintaining the inexperienced cover.
So ask the paper cups manufacturer company you have determined to place the order with, if they manufacture their cups within the UK, don't choose low-cost paper cups imported and delivered straight from some bulk paper cups shop somewhere in China.
Before you place the order for your Paper Cups, tailor-made to augment brand visibility, check if its the best quality out there.