Paper cups have often been seen not only as an alternative to other methods of packaging but also as a cheap way of ensuring tidiness within the premises. In recent years, many people have adopted the use of these biodegradable containers and turned away from the plastic packaging due to the ongoing global campaign of environment preservation. Other forms of packaging that have been in use are the washable and recyclable metallic flasks. However, the flasks have been noted to be expensive and cumbersome to carry around as compared to the paper cups.

Notable, not many businesses have come up with recycling facilities within the region and the disposed of papers turn to be a challenge. Nonetheless, those have come up with people who use the dropped and used cups and recycle them to make other products that do not necessarily require virgin pulp to make e.g. the toilet papers and weekly newsletter papers. Significantly, this has resulted in a better way of keeping the environment clean and minimizing the challenges of disposing of the disposable cups effectively. There have also been established several drops off centers that aid in collecting cups separately. Many companies have also come up with a clearer communication method that helps the consumer to recycle effectively.

A coffee cup is used for serving coffee and espresso-based beverages. The cups are disposable and can hold hot beverages. The cups have a sleeve that provides insulation against heat transfer through the container. In recent days, consumers have adjusted to purchasing reusable coffee cups instead of the commonly used disposable ones a move that sought to be the most sustainable approach to coffee consumption. Some of the imaging alternatives include the bamboo cups, Americano cups which are made from polypropylene and other materials such as starch and the paper pulp.

Many businesses have started using disposable branded disposable cups as a way of advertising their brands. Institutions such as schools, hospitals, and hotels prefer to sell their brands through this method of packaging. Some of the reasons behind the massive use of the branded biodegradable cups are;

The branded biodegradable cups are Eco-friendly: the biodegradable material decomposes easily and it is also easy to recycle compared to the normally used plastic cups. They are made of pulp extracted from trees reducing the chances of mixing with toxic materials. More so the material used is harmless to the environment.

Safe: if compared to other methods of packaging like plastic cups, the branded coffee cups are safe to use both cold and searing drinks. These types of pick-me-cups are hygienic. It is noteworthy that plastic cups contain styrene and them at times cause, fatigue, loss of concentration, nausea, weakness, and depression. Sadly, high intake of styrene increases the risk of getting liver and nerve damage, and cancer. Used of paper cups on all types of beverages does not result in such effects and it is safe for both human and environment.

Convenient: The pick-me-cups are convenient to use and carry because they are light in weight. These take away cups are portable and can be carried conveniently enough to any place.

Variety:Branded coffee cups come in a wide range of shapes and sizes and can be branded in multiple designs that are customized according to one’s needs. Most people will prefer using coffee cups branded their business names and logo and shaped by their brand to distinguish their business with others in the market. The main advantage of having a large variety of shapes, sizes, and colors is to maintain the loyal clientele base and to establish a unique brand that is preferred by certain people.

The paper cups come in various sizes and are standardized to reflect their sizes. The sizes that are typically used in the market include 255, 336, 460, and 570ml. there may be slight variations that depend on the beverage houses but in many cases these sizes are standard. The cups are made of porcelain and shaped to encourage and aid in fashioning latte art.

Affordable: the biodegradable coffee cups, for example, are very cheap compared to plastic and other forms of cups. For any person in the food industry, it is easy and cheap to buy printed coffee cups in wholesale direct from the manufacturer or wholesaler and this saves money and time. In addition to the cheap production methods and large volumes of discounts the buyers get from the manufacturers, the paper cups come with rebate pricing when the buyer orders for assorted types at the same time. Overly, it is convenient for business starters to buy and brand this paper cups to combine both sales and advertisement at the same cost.

Marketing: marketing through branding the paper cups is cost-efficient. It is also easy to expose your brand to the target market as compared to other offline marketing strategies. This type of marketing has a high success ratio. All that the business owner needs to do is to print the logo and some information to customers. This message is delivered to many people by consumers themselves because everybody who comes across a person carrying the cup will be in a position to read and maybe ask a question. This way the brand reaches many within a relevant range of advertising.

A branded coffee cup is like a walking billboard because having the company logo in the cup being read by everybody who comes across it. A branded cup on an office desk can spark a conversation it could be strong advertising message. The logo becomes an identity marker for the drinker and can be compared to a labeled t-shirt.

There has been significant progress in the United Kingdom with the progressive increased use of biodegradable packaging materials. This shift which has attracted many manufacturers, as well as consumers, is positive in keeping the environment safe from littering. Most of the disposable packaging products have been used for serving in restaurants and the ATMs. Coffee ATMs are the main disposable cups users.