Branded coffee cups position themselves at the intersection of brand and sustainability
Britons are a nation of caffeine addict. Always being in a hurry does not prevent them from enjoying their hot cup of coffee. To respond to customer demands, enter branded coffee cups that are not only altering the kinetics of the food and drink industry, but are going further beyond by imposing themselves as a powerful and yet discreet marketing strategy.
Cafe culture is becoming a ritual in the United Kingdom
Worldwide, about two billion cups of coffee are consumed daily, while in the United Kingdom, approximately 55 million cups are consumed per day, according to statistics from the British Coffee Association. Cafe culture is also booming on the high street; 80% of clients visit coffee shops at least once per week and 16% visit the coffee shops daily.
A research conducted by Mintel, published recently, underlined that the coffee shop market in the United Kingdom is soaring. In 2011, it was valued at £2.4 billion and grew at an amazing speed by 37% until 2016 when it reached an impressive £3.4 billion. From 2015 to 2016, coffee sales increased by 10.4%, reflecting the biggest year-on boost in the five last years. The forecast for the next five years is promising as well. It is expected that the coffee shop market will continue its steady growth and jump to a further 29% with a value of £4.3 billion.
Mintel’s report also highlighted that coffee shops are more popular among young consumers. 73% of clients visiting coffee shops are aged between 16 to 24 years. Mintel’s Foodservice Analyst, Trish Caddy, explains that the trend is also being supported by the growing number of coffee retailers on British high streets. Multiple non-specialist venues featuring baristastyle coffee are also mushrooming everywhere in the United Kingdom, offering takeaway options, and while doing so, grabbing a thick slice of the coffee market.
Quick-service restaurants are competing with high street specialist coffee chains
The landscape of the coffee market is currently very competitive. A recent study carried out by the NPD Group has shown that branded coffee chains have increased their individual coffee servings by 21% since 2008. Nonetheless, Quick-service restaurants have not lagged behind; their coffee sales have been boosted by 63% during the same period. Pubs, on the other side, have diversified their menus and started offering more coffee, realizing its importance in the everyday life of Britons. Pubs increased their servings by 18% since 2008.
As Quick-service operators are investing more in coffee for breakfast and snacking, branded coffee shops are also expanding their business by investing in lunch bites. Well-known coffee outlets in Britain have witnessed an increase in visits: in 2008, the number of yearly visits was 120 million while in June 2017, the number of visits had blasted to 659 million.
In an environment where coffee has become part and parcel of everyday life and competition is intense between coffee outlets, branded coffee cups sit precisely at the junction of brand awareness and sustainable endeavours. Characterized wisely, they have the potential to become the icon of a business, its mini-billboard and even part of its ethos to demarcate itself from the multitude of coffee shops sprouting around.
The need to stand out in the crowd has become urgent and opting for branded coffee cups is a step to push a brand forward. They are even more impactful as traditional advertising strategies are utterly loathed by consumers at large. The latter neither trust ads nor want to be targeted by radio, TV or social media. Billboards and traditional ads are noticed for only 3 to 6 seconds, unlike coffee cups that are held for an average of 37 minutes. A consumer raises and lowers a coffee cup to eye level over 20 times.
Branded coffee cups subsequently stand as an unconscious reminder of the brand, attracting and creating customer loyalty through a passive marketing strategy. The logo, image or messages featuring on the coffee cups are the principal visual component of a business’ overall brand identity. Attractively designed, branded coffee cups can inspire trust, recognition as well as admiration for a brand.
Successive encounters with the logo, message or image of a business on a high-quality printed coffee cup may lead consumers to respond positively to the brand. Organizations may use branded coffee cups in their offices or at events to distinguish themselves from others, to appeal to potential clients, and to leave a visual imprint on the minds of the latter.
Recyclable and even better Biodegradable, Branded coffee cups are a means to promote a business as sustainable
Using recyclable or biodegradable branded coffee cups is also a sure-fire means to promote the eco-friendly advocacy of a brand. The research conducted by Mintel equally underlined that 87% of coffee drinkers try to dispose of their cups in recycling bins. 40% of coffee drinkers further stated that they would not mind paying more for coffee if it is served in a recyclable cup. In a scene where more and more consumers are becoming eco- conscious, a brand not adhering to the principles of sustainability becomes the author of its own misfortune.
If a brand positions itself as a green business having minimal impact on the environment, it will naturally urge consumers to have a positive outlook on it. Using recyclable or biodegradable branded coffee cups is a great means to green a coffee shop or any other business. Clients will be happy to note that the coffee cups of a brand, having lived its 37-minute life of a coffee vessel, will be recycled and live another post-mortem life, not polluting forests and oceans.
To go the extra mile, brands may further distinguish themselves by serving sustainable coffee, supporting environmental positive farming. Certain coffee shops have even replaced plastic stirring rods with spoons that, on the long term, also prove to be economical. Others have replaced dairy products with organic ones such as almond milk, soy milk or other vegan options.
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Naked Juices UK has now adopted our PLA Paper Cups.
Branded Paper Cups have been continuously promoting the shift of the printed paper cup industry towards Bodegradable Paper Cups with PLA Coated Paper replacing the standard PE Coated Paper and making them 100% biodegradable.
Nakes Juices adopted PLA Cups and exhibitions where the cups are being used have offered cash back for using PLA cups, because its easier for them to process 100% compostable paper cups.
We ship to every corner of Europe, quickly send us your biodegradable paper cups quotation request and stay proud of your choice, forever.
We congratulate Naked Juice and encourage all client businesses to plan forward towards a shift towards PLA coated biodegradable, compostable paper cups.
Branded Paper Cups is now shipping all over Europe in 48 hours.
express shipping is available to all our customers.
Branded Paper Cups have been continuously upgrading its state of the art printed paper cups factory to meet higher standards of quality and sustainability while being able to deliver at speeds that are otherwise unthinkable of by many.
Printed Paper Cups are shipped using overnight shipping all over Europe so you can expect your cups in an average of 3-4 days, at your doorstep now.
We ship to every corner of Europe, quickly send us your quotation request and stay proud of your choice, forever.
Our printed Paper Cups are environment friendly, they are GREEN
When folks think about paper cups, they visualise trees being cut for paper, they typically visualise that old oak in the field, the birds, the squirrels, and even worst, the depleting rainforests, the rising global temperatures.
We at scyphus solely obtain our papers for our printed paper cups, only from FSC and PEFC accreditec mills, these mills are accredited by responsible monitoring organisations like FSC and PEFC and thus can be assumed to be following all sustainable forestry practices that help us keep the planet green.
But the fact is that currently there are managed tree farms, places where trees are grown as a crop for lumbering, these monitered farms keep planting trees similar to how a farmer plants new seeds after that season's harvest. only that in case of those massive trees, this harvesting cycle is usually over twenty years.
The activities of these farms and all that is happening to our forests is monitored by some credible Not for Profit organizations like FSC and PEFC. Organisations that certify and monitor these farms and their method of harvesting and replanting and maintaining the inexperienced cover.
We are green and we urge you to question your Paper Cups company that whether they obtain their raw material from licensed mills only or not.
Think before ordering your Paper Cups
So ask the paper cups manufacturer company you have determined to place the order with, if they manufacture their cups within the UK, don't choose low-cost paper cups imported and delivered straight from some bulk paper cups shop somewhere in China.
Before you place the order for your Paper Cups, tailor-made to augment brand visibility, check if its the best quality out there.
100% UK manufactured Paper Cups
They won't augment your brand image if not harm it. At Scyphus, we manufacture our Paper Cups, 100% indigenous and can promise you a 100% UK manufactured Paper Cups quality guarantee.
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