7 Reasons to Choose Printed Ice Cream Cups
As of 2018, the ice cream market had hit $57.7 billion in revenues. Today, ice cream still is a favourite dessert, and its demand can only get better.
It’s no secret, ice cream is a delicacy befitting people across all demographics. Yet, one thing that splits customers is the cups.
There are plenty of ice cream cup types. Everyone can choose how they want their dessert served. Do you go for conventional cups and cones or the printed ice cream cups?
Conventional cups and cones have held the fort for many years. In truth, edible ice cream cups have been a hit. Whenever a customer wants a serving on the go, cones always triumph.
However, when the conversation turns to printed ice cream cups, everyone gets switched on.
Why?
Visuals attract people in a breeze.
Many businesses and marketers use images to impact customers, increase engagement, and boost sales.
Research shows visuals improve engagement rates by up to 180%. Thanks to printed paper cups, customers have what they love, while ice-cream sellers have a marketing tool.
Yet, there are seven more reasons to choose printed ice cream cups for your business.
- Customer Engagement
The main aim of ice cream cup prints is to engage the customers. Stylish images make the cups a beauty to behold. Customers can walk with the cups, heads held high.
With printed ice cream cups beauty, customers can’t resist scrutinising the artwork or the information. Messages targeting the user will meet their intended goal.
You can expect customers to come up with questions if the designs are extreme. Some customers will want to use the cups for decorations and home styling.
- Brand Identity
Without branding, your business is dull. There is nothing people can associate your company with.
Printed ice cream cups should be the focus of branding campaigns. If you develop unique art that shows what your business stands for, customers will easily resonate.
Unique printed cream cups give your business identity. A strong identity will attract loyal customers. Plus, people will change their perceptions of your brand.
A strong identity also helps a business to create an “experienced image.” Customers will view your business as reliable, unlike other unbranded companies.
How do new businesses sell to giant corporations?
The answer is branding.
Printed paper cups allow you to make inroads in markets only accessible by veterans and top brands.
- Differentiation
Uniqueness sets your business apart from rivals. Printed ice cream cups differentiate a company.
People will recall your brand, instead of categorising you as an ordinary ice-cream seller.
Differentiation also brings quality perceptions. Customers will want to know what makes you go the extra mile with ice cream cups. Some brands will go further to maximise the gained attention and charge premium prices.
New businesses always struggle to break into the market. Printed ice cream cups can give a new entrant stronger footing. Leapfrogging veteran players becomes a walk in the park as they can attract more of targeted customers fast.
- Quality Perceptions
As mentioned in point 3, printed ice cream cups change perceptions. People always associate striking product visuals with quality.
Customers will rather pay more for a “stylish product.” Unlike plain cups, printed ice cream cups earn your brand a quality reputation.
Henceforth, you won’t struggle to attract new clients, and more people will opt for your ice cream.
Look at the markets. While there are plenty of low-priced options, people still go for products they associate with quality.
Think of Apple. How do their phones sell?
There is not much distinction between Apple products and their counterparts. Yet, it still wins in a highly competitive market.
Quality designs always win.
- Brand Promotion
Printed ice cream cups can feature personalised branding messages or art. The information goes right in front of customers when they are ordering gelato, ice cream, or frozen yogurt.
Meaning, the cups once branded serve as your branding tool. You can use them to increase awareness, attract new customers, and grow sales.
Customers will go around with printed ice cream cups. Your branding message will reach hundreds to thousands of people. The strength of the strategy is it relies on a single ice cream cup.
Gained attention will increase brand visibility and the growth of your business.
- Affordable
Printed ice cream cups are inexpensive. They are the best option if you aim to cut operational costs.
If you want to get the maximum cost-benefit. Order the cups in bulk. Large orders help you minimise cost per unit and save for other expenses.
Cutting costs can also help in achieving competitive pricing. Meaning, you will compete with top brands on both quality and pricing.
Stacking ice cream cups is super easy. They are the go-to option if you want to save on space and forego storage costs.
The cups serve as a free marketing option. You can escape expensive marketing mediums and still prevail with printed ice cream cups.
Unlike ice cream cones, ice cream cups don’t perish. You can store them for long after buying in bulk. And they cut down costs of frequent ordering.
Ice cream cones can spoil and cause losses to your business.
- Printed Ice Cream Cups Can Work as Decorations
It is hard to let go of printed ice creams cups after use. With their beauty, you can use them to decorate your shop.
Using icecream cups in decor can save you a few bucks and allow your shop to stand out against competitors.
You can use ice cream cups as chandeliers or table toppers. People coming into your shop will face a new dimension that only printed ice cream cups can achieve.
That’s it. You are now well acquainted with all the benefits of printed ice cream cups. Investing in the cups increases customer engagement and gives your brand a distinct identity.
With all the above benefits, you will attract new customers, outshine competitors, and increase revenues.
