Young consumers are more mindful than ever about making responsible food and drinks choices. This inclination paired with growing government support for growing organic products, is forcefully driving the organic hot beverages market alongside the biodegradable paper cup industry.
A recent research conducted by Future Market Insights (FMI) forecasts that the demographic impact of trends such as concern for health and wellness is high, hence paving the way for even further favourable growth for the organic drinks market. In terms of hot beverages, organic coffee and organic tea are the dominating consumer preferences, and the market for these organic drinks is very promising in European countries. This wave of responsible consumption is concurrently swelling the market for biodegradable and compostable coffee and tea cups that are intricately associated with these organic beverages and other types of hot and cold beverages.
Organic coffee and tea are trusted for their optimum health benefits
Organic coffee and tea are grown in farms without any synthetic fertilizers, insecticide or pesticide contents in them. The land on which they are cultivated is equally given ample time to detoxify itself naturally. Organic coffee and tea are likewise processed and packed without the involvement of any chemical, artificial flavours or colours, and preservatives. They are trusted to offer optimum health benefits compared to non-organic ones as it is guaranteed that harmful substances are not entering the body upon consumption.
As consumers are becoming increasingly conscious about their lifestyle, they are more inclined to adopt healthier habits. It is, hence, no surprise that they are steadily opting for products that are organic even if key attributes such as taste still dominate their mindset. As a result, organic coffee is becoming more appealing than traditional coffee, as revealed in a recent study conducted by HTF Market Intelligence. This trend is expected to maintain its spike in the years to come, giving players in the industry various opportunities to thrive.
Tea is reinventing itself among young generations
Even if organic coffee is obviously trending among Millennials and Generation Z consumers, organic tea has started to gain much traction among them. Already, organic, exotic and premium teas have paved their way to coffee chains and voguish bars and restaurants. New-age consumers are known to have a penchant for exploring new tastes and healthy brews. To cater for this expanding clientele, various brands are not hesitating to propose varieties of organic and premium teas.
As a matter of fact, even coffee chains such as Starbucks started by experimenting with teas in India and extended to various destinations in Europe. Apart from its wide array of varieties, the coffee chain is also offering the Teavana Hathikuli tea, a full-leaf Assam black tea sourced from an organic farm. Several tea houses across the UK are also confidently proposing varied organic teas as part of fine dining or served with sophistication as afternoon tea.
The coffee industry is promoting healthy sustainable options
In the United Kingdom (UK), the coffee industry is expanding rapidly. Today, there are four times as many coffee shops as there were in the year 2000 and one out of every five consumers visit a coffee shop daily. By 2025, it is expected that the number of coffee shops will grow to 30,000 in the country with an annual turnover of £15 billion.
As consumer demand for coffee continues to soar, the beverage is increasingly becoming available at various places other than coffee shops. Shopping malls, garages and supermarkets are just a few examples of such locations where coffee is readily available now. Currently, approximately half of all coffees and other types of hot drinks are now sold in disposable cups to meet the needs of on-the-go consumers. Alongside the economic benefits that caffeinated beverages are bringing to businesses, the need to reduce excess packaging and shifting to more sustainable options that are appealing to today’s more environmentally-conscious consumers is equally of concern for the government and businesses likewise.
The coffee industry itself is taking actions to reduce coffee cup waste and many coffee shops and other concerned businesses have made voluntary commitments to avoid single-use plastic cups and thus reduce their environmental footprint. Currently, the large majority of coffee shops have already switched from single-use plastic cups to recyclable and biodegradable paper cups. Certain businesses have even started to propose in-store recycling or other facilities to render the recycling process easy, while others are increasingly opting for 100% biodegradable and compostable paper cups.
100% biodegradable paper cups contain no allergens
Today’s average coffee consumer is also willing to pay more for eco-friendly paper cups that match their environmental and ethical standards. Numerous coffee shops and companies have adopted 100% biodegradable and compostable paper cups not only to stay in the favour of consumers but also to genuinely shoulder their responsibility towards the environment. As a result, the paper cup industry itself is maintaining a healthy growth, alongside the increased demand for coffee, organic hot beverages and the need for sustainable solutions. It has become drastically significant for companies to bear this trend in mind so as to meet demand and stay in the good books of consumers. It has been proven time and again that businesses that showcase themselves as environmentally friendly and trend-savvy at the same time hold a sure advantage over competitors.
Scyphus can bring you the solution to stay ahead of competition in the coffee and hot beverages industries with our 100% biodegradable and compostable paper cups. They are lined with polylactic acid (PLA) which is itself derived from renewable resources such as corn starch. Hundreds of satisfied companies are using our 100% biodegradable and compostable coffee cups, giving their own customers satisfaction and embellishing their brand image simultaneously. These paper cups can be easily composted together with food waste; scientific research has proven that 100% biodegradable and compostable paper cups can totally break down within 12 weeks only. Besides, they are safe for atopic consumers as they contain no allergens.