Did you know that about 90% of the information a human being transmits to their brain is visual? This is a fact, and not surprising, as humans are naturally visual beings. This is partly why images are the first thing people notice. Another reason is because the chances of customers buying something are higher if they see and believe in it. It’s thus no surprise that images are so important.
Brings life to brands
The use of images or visual marketing is an important part of any business strategy. Visual aids like graphics, branding and design elements are used for conveying a brand’s idea and making a brand look more attractive, exciting and memorable to the selective crowds.
Provides direct information
People are always in a rush today, and hardly have the time or patience to go through large amounts of text. So why not present them with simplified, eye-catching and easily understood information and get your message across? Besides, it also creates a first and fruitful impression on the reader.
All this is possible through visual marketing, which provides information to the people who don’t have the time to read loads of text. In other words, visual marketing helps transmit large amounts of data with the help of clever designs, images and graphics.
What happens is when a person sees a particular design or images in various places; it by default gets lodged in the person’s memory. This proves an effective means of generating customers as it’s been proven through consumer behaviour that the easier they understand an offer; the higher are their chances of buying it.
Print marketing is generally associated with business cards, brochures, books and banners. However things have changed in the present era, especially customer focus, as visual marketers have to fight with the other distractions people face to get their message across.
Infographics are the graphics, videos and photos people scrolling through their Facebook, Instagram, Twitter or any other social media see jumping out at them. This is a helpful marketing technique as the human brain tends to respond first to visual stimulus before anything else.
So what do we get from here?
All this leads to the conclusion that a brand is best recognized if its image is both strategically designed and placed. And a paper cup is indeed one of the better branding options around.
Printed paper cups make its mark in marketing
It’s no doubt that graphics communicate messages well. This is why nothing reaches out to a customer better or more clearly than graphics on printed paper cups. Not only is it creative, attractive and memorable, it’s printed with their latte, a spot that demands as much attention as a newspaper or billboard.
In fact, printed paper cups are great for visually exposing a brand as it goes places, much unlike brochures, billboards and banners. It’s no wonder printed paper cups are considered to be one of the most effective means of getting your brand in front of your customer’s eyes.
Exploits the subconscious mind
It’s proven through Harvard Business School studies that 95% of people tend to subconsciously decide about purchases, making printed paper cups the best marketing tool for the subconscious mind.
Consider a person buying a cup of coffee which comes in a printed paper cup. It’s while they sip at the coffee, that their subconscious mind captures the brand image printed on it. So the next time they notice the brand or its image somewhere, their brain immediately recognizes it as it looks familiar and can be trusted.
Printed paper cups take your brand to your customer’s hand, and trigger your customer relationship. Besides, no matter if you are at a salon, cafe, office, school, convenience store or the garage, there’s always a reason to serve hot or cold beverages to your customers. This is why printed paper cups perfectly complement a company’s marketing campaign. Besides, your customers can literally take home your printed cup!
There are basically two types of paper cups to choose from, based on your requirements:
· The single-walled printed paper cups are available with sip-through lids and just right for cold and moderately hot beverages.
· The double-walled cups are the perfect coffee cups. It’s double wall provides insulation over a poly coated base. They can also be used for serving tea, soup and other hot beverages and come with sip-through lids
Printed paper cup sleeves
Printed paper cup sleeves are best for businesses having a supply of paper cups. It not only makes holding the beverage more comfortable, it also serves as a business card. While the customer throws away the cup, they can keep the sleeve for your business details and name.
Printed paper coasters
Coasters are as important as a cup when indoors. Besides, printed paper coasters can be customized and designed to match the printed paper cup.
Printed paper napkins
Napkins are a necessity anywhere, no matter where you are, and what event may be. Besides, they serve a better purpose than paper cups, making it the perfect means of getting their company slogan and brand reach a customer.
Printed Paper Cups- Branding has never been so easy and effective
Printed Paper Cups boasts of a variety of paper cups suiting all brands, perfect for use in events, trade shows and any celebrations. The paper cups are designed by an expert in-house team of designers based on the company’s customized specifications. The designers use 8 colours to create stunning and attractive logos and slogans with food-grade link that leaves a lasting impression on the customer.
Business Visual Design Tips
· Remember the old and true adage; simplicity is the name of the game
· The design on a printed paper cup should be familiar, featuring a brand’s slogan, image or logo.
· Less is better than complicated which are why the most basic designs are usually the ones that stand out.
· Remember that the recognizable brands like Volkswagen and Coca Cola stand out so much because their brand’s trademark logos and colours instantly strike the mind.
· Creativity is important, where printed paper cups fit the bill. This needn’t be the end as there’s a wide potential out there through printed napkins, sleeves and coasters.
There are now even more engaging branding tools available nowadays. An example is using QR codes on paper cups which engage your customer with a better-augmented experience.