Branding your exhibition stall for exhibition success

To find exhibition success, there is one major consideration without which you are going to face many hurdles, you simply need to pick the right exhibition and the right area in the show corridor to setup your stall. Yes, getting an obscure space towards the fag end of the exhibition, or being hidden behind the major stalls installed along the major walkway wouldn’t cut.

But often you do not get to book those prime spots if you are a wee bit late in deciding on the exhibition to go for.  So either you get to book those prime spots or find a way out of obscurity.

The first solution to this problem is, plan early, as early as possible, so that you have ample time to study all possible exhibitions, read on the internet about them and gauge the trade enthusiasm and public foot fall, and then select the best or most suitable. If possible visit a few, learn more on how they are laid out, what important costs you must factor in, and what type of stall design works best.

What is your requirement ? pushing a new product? reaching out to the public? getting new leads?  Whatever your requirement is, a good study is what is needed to help you locate the best exhibition, the best possible stall space and the ideal stall design.

Select the most efficient Trade Show Exhibit Company for your stall and display design, it matters a great deal, the more accomplished and ingenious an organization is, the more it has experience setting up stalls at that particular exhibition, the better for you.

Go for a theme suited to your business and keeping in touch with trends, when it comes to display design, make this company show you more than just a few options and go for a grid layout, so that the design is fluid and easily modified if required, by moving around the design grids.

After you have zeroed in on the show go for the kill, do not delay it, there are too many contenders, book the stall, pay the fees, pay for any extra amenities that you need, engage the exhibit company into stall designing and get all printing done as soon as you can. You’d need posters, and stationary, and if you plan to install a coffee counter to elevate your status and engage visitors, get your printed paper cups designed, branded and printed and delivered as soon as you can.

Branding is important, of course when you are building a stall and display, you have a brand image to show, but that’s not just enough, start building brand awareness and presence in that exhibition much earlier, create a facebook page, start some competition if possible, run a small batch of Facebook advertisement to generate awareness about your product, so that some of the target audience might visit the show simply because you are there! Nothing better than that, isn’t it?

Last but not the least, you need to quickly plan on the merchandising, you can have a lot many things to give away, starting from pens to free parking pass on completing a simple game or answering a simple question, or very special discounts, but all of that you can give away when they come to you. If they come to you, and get benefits, they’ll remember your brand name. People remember faces and names of people they can benefit from.

To attract them to your stall, the best bet it free coffee, people are busy,  tired from walking and checking all stalls, and a good coffee is a welcome break, while for you its your biggest chance to spread your brand throughout the exhibition area.

Your cups in the hands of walking people or overflowing bins, yes, even in overflowing bins won’t have negative impact on your brand, people do not blame the cups for littering, they blame the people, remember the logo on the cups in their subconscious.

So yes, Brand the paper cups, branded paper cups travel with the visitor and in most cases would make other visitors curious too. It can turn out to be a great visitor magnet, and that is why coffee carts or coffee stalls with fashionably branded paper cups are so much in vogue.

Now that you are all set, get to the exhibition in time, if its outstation, select a good hotel and of course do not forget to select the perfect stall staff, a smiling warm and welcoming staff at the stall helps more than any other important points mentioned above.

To end this discussion, just remember that at times the stall design might end up not to the standard you desired, despite all efforts,for that undesirable day you need to know of other face saving alternatives that you can use judiciously, to cover the flaws, and decorative bunting flags for special events is one such option, that can save your day.


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Slide 1
Naked Juice adopts PLA Biodegradable Paper Cups, manufactured by us at Branded Paper Cups
Naked Juices UK has now adopted our PLA Paper Cups.

Branded Paper Cups have been continuously promoting the shift of the printed paper cup industry towards Bodegradable Paper Cups with PLA Coated Paper replacing the standard PE Coated Paper and making them 100% biodegradable.

Nakes Juices adopted PLA Cups and exhibitions where the cups are being used have offered cash back for using PLA cups, because its easier for them to process 100% compostable paper cups.

We ship to every corner of Europe, quickly send us your biodegradable paper cups quotation request and stay proud of your choice, forever.

We congratulate Naked Juice and encourage all client businesses to plan forward towards a shift towards PLA coated biodegradable, compostable paper cups.

Slide 2
Branded Paper Cups is now shipping all over Europe in 48 hours.
express shipping is available to all our customers.

Branded Paper Cups have been continuously upgrading its state of the art printed paper cups factory to meet higher standards of quality and sustainability while being able to deliver at speeds that are otherwise unthinkable of by many.

Printed Paper Cups are shipped using overnight shipping all over Europe so you can expect your cups in an average of 3-4 days, at your doorstep now.

We ship to every corner of Europe, quickly send us your quotation request and stay proud of your choice, forever.

Branded Paper Cups Ships all across Europe in 48 hours
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Our printed Paper Cups are environment friendly, they are GREEN

When folks think about paper cups, they visualise trees being cut for paper, they typically visualise that old oak in the field, the birds, the squirrels, and even worst, the depleting rainforests, the rising global temperatures.

We at scyphus solely obtain our papers for our printed paper cups, only from FSC and PEFC accreditec mills, these mills are accredited by responsible monitoring organisations like FSC and PEFC and thus can be assumed to be following all sustainable forestry practices that help us keep the planet green.

But the fact is that currently there are managed tree farms, places where trees are grown as a crop for lumbering, these monitered farms keep planting trees similar to how a farmer plants new seeds after that season's harvest. only that in case of those massive trees, this harvesting cycle is usually over twenty years.

The activities of these farms and all that is happening to our forests is monitored by some credible Not for Profit organizations like FSC and PEFC. Organisations that certify and monitor these farms and their method of harvesting and replanting and maintaining the inexperienced cover.

We are green and we urge you to question your Paper Cups
company that whether they obtain their raw material from
licensed mills only or not.
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Slide 4
Think before ordering your Paper Cups

So ask the paper cups manufacturer company you have determined to place the order with, if they manufacture their cups within the UK, don't choose low-cost paper cups imported and delivered straight from some bulk paper cups shop somewhere in China.

Before you place the order for your Paper Cups, tailor-made to augment brand visibility, check if its the best quality out there.

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They won't augment your brand image if not harm it.
At Scyphus, we manufacture our Paper Cups, 100% indigenous and can promise you a 100% UK manufactured Paper Cups quality guarantee.
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